Friday, June 30, 2006

 

Flip Flop Fashion


Flip flops are the footgear of choice on Maui, especially the inexpensive rubber ones like "Locals" which you can buy at Longs Drugstores island wide. However, flip flops have become fashionable in Hollywood, and now flip flops are making a fashion statement on the red carpet and in trendy California restaurants. Read this recent article about flip flops from the New York Times.

Now that flip flops are "in", there are certain brands to become familiar with if you want your flip flops to flag others that you're stylin'. Havianas have a cult following. "The name Havaianas (pronounced ah-vai-Yah-nas), Portugese for Hawaiians, was a tribute to America's glamour holiday destination. The addictive nature of these flip flops is largely due to a 42-year old secret rubber formula, which makes them butter-soft, bouncy, flexible and durable."

Looking through their online catalog, I discovered more styles of flip flops than I have ever observed on Maui. This catalog even has flip flop socks for the super nerdy...now those I have never seen on Maui, I promise! What's more, Havianas prices aren't sky high which is amazing considering their cult status.

Another online flip flop brand, Ed Hardy, is more expensive, and you will see styles at Ed Hardy that you won't find anywhere else, so if you want the designer look, this is the place to shop. They have tattoo-like designs with geishas, "Love Kills" and skulls, tigers and kamikaze designs, all with the very visible Ed Hardy name printed on top of each flip flop so that you when you take them off at the door, as is the custom here in Hawaii, someone might notice your branded flip flops. More than likely no one will notice or even care for the upscale flip flop trend hasn't hit Maui yet. However, I will be checking out flip flop fashion all over Maui from now on (as well as doorways) and taking photos to update you on the ff-status and what is REALLY worn here. Who knows--maybe I will discover a Havianas or an Ed Hardy blending in with the Locals. Then I will know for sure California has finally moved to Maui!
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